Redesign of the famous UK hair product specialist website. This redesign, with its entirely new look and feel, was not only more modern, polished and rich in new content but also included a lot of new features making the user experience very exciting, fun and unique.
A Fresh Look
This new design’s concept was to add creativity and fun to the core of the message. Not following the rules and being true to yourself has always been Fudge’s primary value, while helping people to express their personalities and style trough unique hair fashion products and styles.
To improve the virality of their website, Fudge wanted to include a "LookBook" feature where the users could post their own hair style and share it via social medias. They could also get inspired by browsing around the Lookbook to check out the newest trends and products.