Durex - Part Gallery
In an effort to educate young people about practicing safe sex, Durex wanted to launch a website where the youth could learn more about theirs and others' bodies in a fun and entertaining way. It led to the creation of a "Part gallery", an interactive art gallery where the users could browse around in a horizontal, scrollable website.
The Context
Extensive studies were conducted in order to determine what the most popular questions teenagers asked on Google were and revealed the top three results via bespoke digital content. The question behind this particular piece of content was: Am I normal?
The Idea
A parallax male & female art galleries. Both featured bits & boobs of all shapes & sizes. It offered friendly reassurance & advised on how to use each body part to the best of its abilities.
