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American Watch Company

American Watch Company allows customers to completely customize high end watches. It is mostly targeted to businesses who want to engrave, add logos, customize colors, text, case and dial of a watch with the visual identity of their brand.


Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

Branding & Aesthetic

In revamping the website, Kayen Peppa successfully implemented a clean, modern and minimalistic design, yet elegant and representative of the image and high standards of the company. While maintaining the business credibility of the company, the design was also more enticing and aesthetically appealing.

UI & Aesthetic

The new website, while maintaining its core essentials (sales + customization tool) with its clean lines and flat colors, not only conveys the seriousness and rigor characteristic of the company values, but also exudes elegance and luxury which are also key elements of the company’s image.

The User Journey & Experience

Their website has two key features, the e commerce section where clients can browse and choose from the different brands available and a customization tool that has an advanced interface that allows the users the flexibility to modify the watches according to their unique preferences. The challenge here was to create a design that not only enhanced those functionalities, but that also worked properly on both the desktop and mobile version.

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Brickell Plaza, FL 33131

+1 (786) 972 4860

Julien Gray

Senior Product Designer

Client Testimonials
"Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises."
Freddy Shamoon
"As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!"
Jordan Scheffler
"Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn’t hesitate to recommend Julien for any product design project."
Chris Tanzi
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
"We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!"
Thomas Tovin
"This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future and to continue working with him for any of our interactive design needs."
Gina Gardner
"Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again."
Annie Robert