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Volkswagen Vans

Redesign of the VW UK Commercial Vehicle website. This complete redesign features a brand new "look and feel" and tailor-made back-end. The idea was to create a unique experience for the users, so they can easily and quickly find the information they need about vehicle specifications, price ranges and model availabilities in a very intuitive way. 


Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

UI & Mood Boards

Kayen Peppa presented 2 design directions for this project. One direction was more "organic" mimicking the cars' hood and the VW logo placement within it. The other direction was meant to be with a more clean "corporate" feel. The second direction was chosen.

UI & Aesthetic

Once the design direction was chosen, the design team at Kayen Peppa applied it to all the wireframes. As the work progressed, each page was presented and approved by the VW team to insure it followed the initial direction, and that all the UI components were consistent.

UX & Information Architecture

With the number of car models, options available and VW car dealerships present in the UK, the user experience and information architecture were key for the success of this project. This website contains hundreds of pages precisely detailing the list of features and options available for each model of car and where to find it at the user's nearest VW car dealer.

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Brickell Plaza, FL 33131

+1 (786) 972 4860

Julien Gray

Senior Product Designer

Client Testimonials
"Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises."
Freddy Shamoon
"As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!"
Jordan Scheffler
"Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn’t hesitate to recommend Julien for any product design project."
Chris Tanzi
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
"We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!"
Thomas Tovin
"This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future and to continue working with him for any of our interactive design needs."
Gina Gardner
"Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again."
Annie Robert