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Rigfish is an online platform for musicians to manage their existing gear and how they use it, make smarter decisions about what to use, purchase, and sell, and a social network to align users with the same gear to discover how they use it, and get gear and rig ideas.


Brand Identity Development

Product Design (UX/UI)

Advanced Prototyping

Design System

Branding & Aesthetic

I developed a vibrant, playful aesthetic for this energetic brand. Using a dark background contrasted with lively pops of yellow, teal and violet, I created a bold, youthful look. Rounded, friendly shapes and a mix of flowing and chunky fonts complement the color palette. The result is an aesthetic that intrigues and delights - dark and bold, yet playful. Saturated colors, bubbly shapes and expressive typography reflect the brand's vision of sparking self-discovery and positivity through creative play.

The Social Platform

The social platform enables guitarists to connect with each other to exchange ideas, share instrument rigs, discuss effects pedals and signal chains, and collaborate on musical topics. By joining the platform, guitarists can access a community of peers to learn, get feedback, and bond over their shared passion for guitar music and gear.

The Signal Chain

A signal chain refers to the order and flow of audio signals from an electric guitar or bass, through various effects units and processors, and ending at the amplifier. Guitarists and bassists create signal chains by connecting effects pedals and devices in a desired sequence to shape their instrument's tone and sound. Configuring the optimal signal chain allows musicians to achieve their ideal mix of effects like distortion, modulation, delay, and more to craft unique and expressive sounds.

The Pedal Board

A pedal board is used by guitarists and bassists to house and organize effects pedals. The pedals on the board are connected together to create a signal chain that shapes and alters the sound from the instrument before it reaches the amplifier. Pedal boards allow musicians to easily manage multiple pedals and preset effect combinations during live performances.

User Experience

As lead UX/UI designer, I spearheaded the platform mechanics and logic based on the client vision, leveraging my user-centered design expertise. I crafted workflows bringing the marketing site, social features, pedalboard and signal chain builder to life. Collaborating with cross-functional teams, I focused on optimizing usability and user experience to create an engaging, social platform enabling guitarists to easily experiment with equipment setups.

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Brickell Plaza, FL 33131

+1 (786) 972 4860

Julien Gray

Senior Product Designer

Client Testimonials
"Julien was very responsive to our communications and flexible with meeting availability. Took our project requirements and delivered exactly what we were looking for. I enjoyed working with Julien and will likely work with him again when the opportunity arises."
Freddy Shamoon
"As always, Julien is not only creative, but quick, reliable, and responsive. He manages to take our vision and run with it with very little direction, and the result is always exactly what we're looking for. We'll be working with him again!"
Jordan Scheffler
"Julien is a great asset to any company or project. He was able to quickly get familiar with our company and hit the ground running to build a design system using Figma. He was able to complete projects on time and with little oversight. I wouldn’t hesitate to recommend Julien for any product design project."
Chris Tanzi
"Julien is a super smart and talented creative director. Appreciated his time and expertise. We'll look to connect again for a large project."
Howard Daniel
"Julien continues to do an excellent job for us. We have used him on several design projects and he continues to impress!"
Collin David
"We hired Julien with the intent of creating a new UI design for a mobile app from scratch. He was able to work at our budget, and met deadlines. Great work, and we will be using him regularly as our team designer as much as possible in the future!"
Thomas Tovin
"This is the second project we've worked on with Julien and he has been absolutely wonderful to work with. He is communicative, professional, flexible, and talented! We look forward to offering him more projects in the future and to continue working with him for any of our interactive design needs."
Gina Gardner
"Julien was really great to work with. He started the relationship off on the right foot by scheduling a call to really understand our goals and objectives with the project. He communicated well and had a great finished project. I would hire Julien again."
Annie Robert